Eurofins FFW

UX / UI

With a network of more than 800 laboratories and 45,000 staff across 47 countries, Eurofins is one of the largest food, environment and pharmaceutical products testing companies in the world.

Driven by the desire for constant service improvement, Eurofins Food, Feed, Water (FFW) is shifting from being a pure data supplier to a knowledge partner in the food and water chains of its business. That required a new website which provides insight into each chain, offering an overview of all available services, segments and analysis.

The challenge

In recent years, the wide range of their activities of Eurofins FFW has led to a serious challenge: the disconnection between the different segments in the market they operate in. Many potential customers could not recognise the holistic process Eurofins FFW could offer them. And as their website is one of the main acquisition tools, it was essential that the various services they offer could come together on the same place. In addition, our work aimed at creating more transparency, improving user-friendliness, strengthen the feeling of professionalism, and creating a clear conversion funnel for turning leads into customers.

Interaction design

We started with an elaborate process of configuring a new information architecture, for which we reorganised the content of the website to reflect better the different segments of their work. Part of the process was also inventing new functionalities, such as easy to use/access inquiry forms, personal contacts of sales reps, and so on, in order to help users find quicker and easier what they are looking for.

A chain of events

Link Design introduced the Chain Process Infographic. This cornerstone graphic visualised the complexity of Eurofins’ work and placed separate services in one place, showing them as part of the same process.



Whitepaper download

In order to encourage interaction with the customers and establish Eurofins as a though leader, we created the whitepaper download section on the homepage, where Eurofins can publish some of their latest relevant research.

Design toolkit

As part of our deliverables, we prepared an comprehensive toolkit, where we defined the various elements of the website, such as grid structure, typographic hierarchy and interactive elements, among the rest. With this we wanted to establish certain design principles that create consistency now, but also make sure the visual systems stay in place as the website develops in the years to come.

Do you have a challenge? We have the solution.

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Marc de Roo

marc@linkdesign.nl
+31(0) 20 670 06 00

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