Nowadays infographics are popular tools to visualize (complex) data. Our brain is better in recalling visual content than numbers or words. Ninety percent of the information we perceive is visual. We process images 60.000 times faster than text!
Good infographics use engaging visuals to communicate data quickly and clearly. Information is translated into a visual illustration that must help us understand the content and the context of the subject matter. How you form and structure this information is the key.
From empowering your brand awareness, sharing statistics to creating more memorable content, there are many ways to implement infographics into your business strategy. We selected five types of infographics that all have their own unique qualities to create impact.
Data visualisation has the power of translating a complex set of numbers into an easy to understand communication tool. Examples of data infographics are graphs, charts, diagrams and timelines.
Interactive infographics are a great way for the user to interact with the information. It gives them control by only showing relevant information, this is a quality motionless graphics can’t offer. Since the information is presented to you overtime it’s also easier to understand the order and flow.
Whether you want to visualize your marketing strategy, on-boarding strategy, customer journey or workflow. Process infographics simplifies, summarizes and visualizes your process in a clear way. It’s the perfect way if you have a process that happens over time and you like to show what you (can) do in each step.
Motion graphics are moving displays in animation style. It showcases graphical displays, figures, data or product descriptions. You can determine which objects you want your audience to focus on. Movements simply attracts more attention then static images. Specially in combination with a voice-over it’s a easy way to present complex data.
When you want to share facts about your brand with your audience, and do this in a specific setting, a video infographic is the way to go. It has the unique ability to spark imagination and create memorable content. The key is a proper balance between video and illustrations to engage with your audience.
Marc de Roo
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