How to develop an engaging multi-platform corporate social responsibility report?
The benchmark and editorial structure was set in the pdf version of the report, a 46 pages document of rotating texts, infographics and photography. The goal was to find a good balance between clarity of information and story-telling, so that the report is engaging and easy to read, while at the same time highly substantial and informative.
The approach for the web version of the report was to create ecology from the content so that information flows easily between social media channels, the report pages and the corporate website. In addition, our ambition was to allow each article to be generated as a separate pdf. This allows users to download only the information that is most relevant to them.was to allow each article to be generated as a separate pdf and in this way allow users to download only the information that is relevant for them.
Link Design created content modules with a flexible infrastructure to consistently organise distinct types of information.
Here, colours are used to denote different types of content.
Lastly we printed a summary booklet that we distributed to all of Redevco’s offices. The booklet contained, in addition to the report information, city case studies, that reinforced all the sustainability efforts described in the report.