Iddink Group

Visual identity

Our Approach

Iddink Group has a typographic logo. The capital letters IDDINK appear as a row of books on the shelf, replacing the letter N with an oblique line. This line symbolizes a book or digital device slanted on the shelf.

Furthermore, this line stands for the combination of different 'worlds'. The worlds of materialistic books and digital literature, from target groups internally to externally. The letters have a tight geometric shape that represents the efficiency of the organisation. The round corners give a friendly character to the appearance of the logo.

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