Stichting Kinderpostzegels 2018

Campaign and digital platforms

Kinderpostzegels’s mission is clear: to give children equal opportunities for a better future.

Children are bursting with energy, but are at the same time rather vulnerable. Wouldn’t it be amazing if every child could reach it’s fullest potential. That it wouldn’t matter in which situation, place or circumstances it grows up.

For children, by children, that’s the motto of their campaign. Every year thousands of children dedicate themselves to the cause for other children to be better off. They go from door to door selling the iconic Kinderpostzegel stap and other nice products.

The objective is to get as many schools as possible to participate in the program. The activation process is therefore very important within their communication. Once the schools partner up it’s important to stimulate the kids to promote and sell educational products. This year there will be a sales app implemented with game elements. The app enables kids to sell through their mobile phone while collecting badges.

In addition to the campaign, we redesigned all SKN digital platforms starting with the corporate website, the kids portal, the school portal and the web shop. Each platform has it’s own target group and conversion goals, while remaining part of the SKN brand and digital ecology.

The stamp selling children are trying to reach the national score of helping 400.000 children to a good home. To help and stimulate the sales, the children can collect badges and receive win-codes to unlock videos with tips though gamification. With the hints they receive through the app they can guess who the ‘secret minister’ is to get a shot at winning a schooltrip to Duinrel.

Look at the story of Suzy to see what the help of Kinderpostzegels has meant for her.

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