OHM Advies

Visual identity

Ohm Advies is a new consultancy agency for growth and future-proofing companies that want to develop. Thanks to personal attention and a large network of ‘female’ specialists, Ohm Advies can advise in different ways within each company. Ohm Advies is positioned in a unique way by making sharp analyzes and counterbalances when needed.

The name Ohm Advies comes from resistance. Resisting during process creates new insights and makes change possible. The agency is able to locate where they can resist the most efficient in order to achieve the best result; Ohm Advies sees what is not there yet. This is their quality and therefore a guide in the design of their identity.

Seeing the yet to be seen means to show others what can be.

Resistance is energy created by the vibrations between 2 objects. Energy is friction, which can arise with an all parallel surface. Developed from the moiré effect, a perfect circle has been created. A perfect circle has little to no friction, in the ideal world, this would be all you need. Ohm Advies is there to create, to help companies, to create their perfect future, therefore it needs a parallel surface for optimal resistance.

This identity exudes professionalism, empowerment and femininity. We have carefully reflected these aspects in typography, form and color. Old pink stands for classic femininity, blue reflects the corporate playing field and yellow amplifies the empowerment. The combination of these colours create a powerful and bright identity that stands out from the rest.

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